About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
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The Ultra bottle is the result of a five-yr quest by Johnnie Walker’s proprietor, Diageo, to locate the most sustainable and lightest packaging doable whilst retaining the posh aura with the franchise and its Exclusive mixture of whiskies, which contain ultra-scarce Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Diageo is a global leader in beverage Alcoholic beverages with An excellent selection of manufacturers throughout spirits and beer classes.
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the tip from the spear for glass—especially for corporations wishing to provide in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been made by adopting a take a look at-and-learn model, building and exploring without the need of limitation and imagining what the way forward for lightweight luxurious packaging could carry.
We hope that our discoveries will likely have a beneficial impact within the broader sector and aid learn new possibilities for lighter, decreased carbon packaging possibilities.”
From peaty whisky to fruity whisky, lean on our professional insights to discover the total range and character of different whisky flavours.
In the middle of its five years of analysis, the brand name has become granted a UK patent4 also to stimulate even more development in the business – As well as in a first for Diageo – a license into the patent will probably be presented on the royalty-no cost basis to anyone on the earth who wishes to share in these discoveries.
Sure—this collectible edition could be purchased online and delivered securely towards your doorway with signature confirmation.
Produced via a check-and-master design with external glass makers, this light-fat bottle features a handblown teardrop shape that reimagines Johnnie Walker's iconic click here sq. design, exemplifies the way forward for light-weight, and assists find out new choices for lighter, lessen carbon packaging solutions.
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Diageo has said that the “Formerly claimed ‘lightest pounds scotch whisky bottle’ was launched by a United kingdom retailer and weighed around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo Along with this, Diageo has declared that a royalty-free of charge license to the patent might be presented to anybody who needs to join Johnnie Walker in its mission. Lindley said: “Rather then maintain this new know-how near to our upper body, we’re excited to offer a royalty-free licence to our granted United kingdom patent to the earth.
We figured out that the lightest, strongest glass bottle you can make with no compromising durability is actually a teardrop form.
“We’re possibly about 12 months from those to start with products hitting the industry because of the lightweighting application.”
Indeed—this collectible edition is often ordered on the web and delivered securely towards your door with signature affirmation.
That job fell to Diageo’s worldwide style director Jeremy Lindley. Strength and safety had been Lindley’s priorities, but purpose necessary to comply with kind. Right after Studying that the naturally strongest shape for glass is the teardrop—The form it The natural way assumes when liquid—Lindley and his workforce made a teardrop with sq. sides, in the nod into the common Johnnie Walker silhouette.
Since the time of its founder, John Walker, individuals who Mix its whiskies have pursued flavour and high-quality previously mentioned all else.